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5 Packaging Fails Of Top E-commerce Leaders

Number 1: Here, a retailer had put three items (from the same order) in three different boxes with excessive void fill. The customer doesn’t seem too pleased and even states that it offsets the retailer’s convenience. Why didn’t they just place all three items in the same box?

Packaging Fail 1 - ProShip

Number 2: This is one of our all-time favourites. A guy orders bubble wrap and receives it in a giant box with EXTRA padding. Wouldn’t want that bubble wrap to break…

Packaging Fail 2-ProShip

Number 3: Oh my! You’d think there’d be a smaller, flatter box for this other box, right? It almost looks like she ordered air pillows! It’s crazy how the void fill is at least 4 times as big as the product.

Packaging Fail 3 - ProShip

Number 4: Here’s an ironic one. Hugh Fearnley-Whittingstall, a UK writer and broadcaster, has started a #WarOnWaste in the UK. One of his targets was the common coffee shop and stopping them from using wasteful, disposable cups. This started a giant movement towards buying reusable ceramic coffee cups- many bought them from this popular e-tailer.

Packaging Fail 4 - ProShip

Number 5: Two sets of Ping-Pong balls in a package 10 times their size. They could have easily been stacked and put into a tiny box without void fill. Unsettling.

Packaging Fail 5 - ProShip